Fleur Flair is a build your own bouquet platform that allows customers to customize bouquets with their favourite flowers and more at a reasonable price. With the advancement of technology, there has been an explosion of mobile based eCommerce shopping. The eCommerce industry has seen a record double-digit growth of 10.9 percent within a single year. Unlike sectors like technology or fashion who are prospering due to the growth of eCommerce, online retail florists are still lagging. However, the market has great potential for disruption and many players have yet to use technology to gain an advantage over their competitors.