Choosing the right wine can be intimidating for many shoppers, while retailers often struggle to provide personalised recommendations without dedicated sommeliers. Maki AI bridges this gap through an AI-driven conversational platform that redefines the wine-buying experience.

After scanning a QR code in-store or online, users can instantly chat with Maki, their virtual sommelier. Maki asks simple, intuitive questions about taste preferences, food pairings, and occasions, then recommends wines from the retailer’s real-time inventory. Shoppers can view details, compare options, and purchase directly through the chat, creating a smooth, guided buying journey from discovery to checkout.

For retailers, Maki AI integrates with backend systems to provide inventory insights, low-stock alerts, and customer analytics, helping them better understand buying behaviour and manage stock efficiently. The platform also supports loyalty rewards and personalised follow-ups, encouraging repeat engagement and long-term brand connection.

By merging conversational AI, e-commerce integration, and data intelligence, Maki AI transforms how people explore and purchase wines, offering sommelier-level expertise at scale while empowering retailers with smarter customer insights.