Our digital commerce idea targets the badminton market in Singapore. BadmintonGO is not just a generic badminton retailer. It will operate an e-commerce platform with a wide variety of badminton products from different brands in the market that caters to players of all levels.

The e-commerce platform will serve as a one-stop, fuss-free platform for both casual players and competitive players to get their badminton equipment (such as badminton rackets, shuttlecocks and grip tapes).

On top of e-commerce, BadmintonGO will also host a mobile application that allows users to find, match, connect and play with other badminton players in the community. It aims to create opportunities for recreational matches between players in the community. This builds and strengthens the community that plays badminton in Singapore, increasing demand for badminton products on a large scale.