Problem

Rock climbing and bouldering enthusiasts often face gym fatigue when they are locked into a single rock climbing and bouldering gym subscription package.

Solution

ClimbCircle is a platform that aggregates access to rock climbing and bouldering gyms in Singapore. Instead of purchasing multiple gym membership packages across rock climbing and bouldering gyms in Singapore, subscribers can choose to pay a lower monthly fee to gain access to a wider range of rock climbing and bouldering facilities. A single subscription plan with ClimbCircle satisfies the need for novelty as customers will no longer be confined to visiting a select group of outlets.

Value Proposition

For customers / users

ClimbCircle aims to enhance the experience of rock climbing and bouldering by enabling subscribers to preview climbing and bouldering routes in advance, secure gym slots through booking online, view community-aggregated ratings and reviews, and connect with other like-minded hobbyists, all from the convenience of ClimbCircle’s mobile platform.

For partners

Since subscribers have access to a wider range of rock climbing and bouldering facilities, partnering rock climbing and bouldering gyms will benefit from an additional source of customer traffic while increasing their online presence within the hobbyist community, thus generating greater revenue.

Revenue Model

ClimbCircle adopts a membership subscription revenue model while applying simple forms of price discrimination to further incentivise subscriptions from a wider pool of potential customers.