Myopia (shortsightedness) has been becoming a rising issue among Singaporeans, with approximately 65% of youths being myopic by Primary 6, and 83% of young adults being myopic (Ministry of Health Singapore, 2019). As such, the nation is often labelled as the “Myopia Capital of the World”. As an aspiring leading optometrist in Singapore, Opto Optics offers a fully online customisation process with complimentary eye examinations for those that need it, allowing customers to get their visual impairment addressed through professional consultation and personalized visual aid. Opto Optics also provides subscription services for contact lenses, specially tailored to the needs of customers.