At the core of FitnessAll lies the 4 fundamental features - Fitness Knowledge Provider, Fitness Products' Sales and Subscriptions, Physical Class Booking and Nutritional Tracker.

Firstly, the Fitness Knowledge Provider section allows customers to gain easy access to health and fitness knowledge. Our customers are able to form and participate in a community that helps one another through the provision of knowledge. Our staff members will also actively give relevant advice. Lastly, other customers can add and rate comments.

Next, the Fitness Products' Sales and Subscription feature enables customers to purchase health products (e.g. protein bar) and keep track of their order status. Specifically, our customers will have the flexibility to choose their delivery date and time slot. In the event that a package is defective or misplaced, customers can request for a return or refund and our staff will facilitate the procedure. Moreover, customers can also choose to do subscriptions (of a group of products), which will be automatically purchased and delivered on a monthly basis. This prevents the hassle of customers having to do bulk purchases, or manual monthly purchases.

We also envision our customers to engage in fitness activities. Hence, FitnessAll provides customers with the convenience to book physical classes through our Physical Class Booking in which external vendors affiliated with us can readily put up through their end. At the end of classes, our customers will be able to leave ratings and write feedback on the classes attended. We also have a make-up class system in place for customers to request for a make-up class should they be unable to attend their supposed lesson slot.

Lastly, the Nutrition Tracker feature allows our customers to keep track of their nutritional intake. On a regular basis, customers would key in their essential nutritional intake, such as the type and quantity of food eaten during mealtimes. FitnessAll will then do basic calculations, such as calculating the user’s BMI and comparing it against the standards to provide health advice.

To conclude, FitnessAll helps customers regardless of their fitness background by complementing their training and further their fitness journey. Firstly, customers use the Fitness Knowledge Provider to gain quick and easy access to vital information. Through this knowledge, they can then purchase recommended nutritional supplements via Fitness Products' Sales and Subscriptions. Concurrently, they also sign up for fitness classes that interest them via Physical Class Booking. Behind the scenes, Nutritional Tracker will keep track of our customers’ fitness progress. This allows customers to see their progress, and make changes to their fitness plan accordingly to reach their fitness end-goal.